AVRA is Video for Radio Automation. To the fabulous existing capabilities, it incorporates the management of audio or video files interchangeably. AVRA is the opportunity for a new multimedia language; radio with simultaneous video. It maintains an intimate and colloquial language that is the essence of radio in addition to adding image (webcast). It is not necessary to make large investments (as in television) to hire staff with specialized video skills. Therefore, AVRA is not only a solution for large stations, but also for smaller media.

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Thanks to its auto-VJ (automatic video content switching) capability, changes to video scenes can be handled by software without manual intervention. It is sufficient for the operator to raise the driver's microphone attenuator to select the appropriate airborne camera.

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In the same way, if there are two MICs open simultaneously, the scene will be able to show the two cameras side by side, and at the same time a background image with the radio station logo can be seen. The automation possibilities are highly configurable and flexible to adapt to different types of programs and ways of working on air. Music and video can now be inserted into AVRA in MP4 video format, making it possible to stream video clips along with music to the website on the Internet, mobile devices and tablets. At the same time, video advertisements significantly increase the revenue from the concept of radio advertising. It has HD (720p) video playback capability and 6-channel video mixing software with CG and built-in graphics generator to add station logo, news tracking, weather information, and social media like Facebook.